People take part in an attempt to break the world record for
mass-massaging in Muang Thong Thanni, Bangkok August 30,
2012 (Reuters / Sukree Sukplang)
How long does it take to set a world record? In Thailand, 641 masseurs simultaneously gave clients massages for twelve minutes to enter the Guinness Book of World Records.
The therapists in Bangkok more than doubled the previous record set in Australia in 2010. It saw 263 people being massaged at the same time for five minutes.
A traditional massage lasts two hours. This time around, an abbreviated version was used as therapists, dressed in traditional garb, showed off their skills.
The event was organized by the Ministry of Public Health to promote the Southeast Asian nation's renowned massage and spa industry.
Guinness Records representative, Rob Molloy, described it as “an amazing achievement”.