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Friday, September 30, 2011

'Jamu' brand wins Digital Marketing Award 2011

The Jakarta Post, Jakarta, Fri, 09/30/2011

Tolak Angin, a brand of jamu (traditional Indonesian herbal medicine) made by PT Sidomuncul, won the Digital Marketing Award 2011 for its performance in the digital world.

The award was handed out by Marketing Magazine in recognition of brands at the cutting edge of marketing.

Sales of the product have grown 50 percent, while the Tolak Angin for children line has seen sales grow 20 percent, Tolak Angin product manager Retna Widawati said Friday as quoted by tribunnews.com.

The product has also recently become been exported for sale in China.

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