The Dutch
are becoming increasingly sensitive to the well-being of humans, animals and
the environment when buying food in a supermarket or ordering food in a
restaurant.
The
economic affairs ministry announced on Wednesday that turnover for the organic
food sector had increased by about 30
percent compared to the year before for the second time in a row.
The steady
growth can largely be explained through a strong increase in the supply of
organic meat. And in 2011 many supermarkets adjusted their range to include a
larger selection of organic and fair-trade products.
Sales of
products carrying the popular EKO hallmark saw a 20.1 percent increase to a
total turnover of 134.4 million euros, the biggest increase in 10 years.
Turnover for the animal-friendly products carrying the Beter Leven (a better
life) hallmark nearly doubled.
Beter Leven
is an initiative of the Dutch animal protection society intended to encourage
farmers to change over to more humane production methods. The more sustainable
and animal-friendly the product, the more stars – one, two or three –on the
label.
The total
market share of organically produced food in 2011 grew from 3.5 to 4.5 percent.
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.