McDonald's does use fast-reared chicken, says advertising body

DutchNews.nl, Tuesday 25 March 2014

Broiler chickens, called by Wakker

Dier thud chickens. (NOS/ANP)

McDonald's is wrong to say on its website that it no longer uses cheap, fast-bred broiler chickens, the advertising standards commission said on Tuesday.

Animal rights organisation Wakker Dier had complained to the commission that the fast-food chain answered an FAQ about whether it uses the chickens - known as plofkip - with 'No, McDonald's used chicken breasts from suppliers who take care of their chickens. McDonald's makes strict demands on its suppliers.'

The company also said that those strict demands ensure that the chickens have no physical problems.

However, the advertising code commission said that McDonald's does use chickens which are killed at six weeks old. The commission and Wakker Dier say these are cheap broilers.

McDonald's was unable to show that the chickens were treated in such a way that they would not qualify as broilers. Nor could it show that there were few physical problems.

The company has already removed the offending text from its website.

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Kryon Q&A

Question: Dear Kryon: I live in Spain. I am sorry if I will ask you a question you might have already answered, but the translations of your books are very slow and I might not have gathered all information you have already given. I am quite concerned about abandoned animals. It seems that many people buy animals for their children and as soon as they grow, they set them out somewhere. Recently I had the occasion to see a small kitten in the middle of the street. I did not immediately react, since I could have stopped and taken it, without getting out of the car. So, I went on and at the first occasion I could turn, I went back to see if I could take the kitten, but it was to late, somebody had already killed it. This happened some month ago, but I still feel very sorry for that kitten. I just would like to know, what kind of entity are these animals and how does this fit in our world. Are these entities which choose this kind of life, like we do choose our kind of Human life? I see so many abandoned animals and every time I see one, my heart aches... I would like to know more about them.

Answer: Dear one, indeed the answer has been given, but let us give it again so you all understand. Animals are here on earth for three (3) reasons.

(1) The balance of biological life. . . the circle of energy that is needed for you to exist in what you call "nature."

(2) To be harvested. Yes, it's true. Many exist for your sustenance, and this is appropriate. It is a harmony between Human and animal, and always has. Remember the buffalo that willingly came into the indigenous tribes to be sacrificed when called? These are stories that you should examine again. The inappropriateness of today's culture is how these precious creatures are treated. Did you know that if there was an honoring ceremony at their death, they would nourish you better? Did you know that there is ceremony that could benefit all of humanity in this way. Perhaps it's time you saw it.

(3) To be loved and to love. For many cultures, animals serve as surrogate children, loved and taken care of. It gives Humans a chance to show compassion when they need it, and to have unconditional love when they need it. This is extremely important to many, and provides balance and centering for many.

Do animals know all this? At a basic level, they do. Not in the way you "know," but in a cellular awareness they understand that they are here in service to planet earth. If you honor them in all three instances, then balance will be the result. Your feelings about their treatment is important. Temper your reactions with the spiritual logic of their appropriateness and their service to humanity. Honor them in all three cases.