Advertising which targets children and
promotes unhealthy food such as chips and ice cream will be banned throughout
the Amsterdam metro system from January 1 next year.
The ban follows the city
council’s alliance with the Stop Kindermarketing campaign, which aims to bring
an end to the promotion of unhealthy food aimed at children.
The city has
decided to start its campaign with a ban on advertising unhealthy food at its
own and subsidized events, and at council-owned locations. This includes the
city’s 58 metro stations, including those of the yet-to-be opened North/South
service, officials said in a statement.
Figures from the city’s health board in
2015 show one in five Amsterdam children is overweight.
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