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Dutch cosmetic surgeons and other aesthetic medicine
practitioners have drawn up new rules for advertising which ban misleading ads,
those guaranteeing certain results and adverts aimed at minors.
The Dutch
Foundation for Aesthetic Medicine drew up the rules after former health
minister Edith Schippers said clients should be made properly aware of the
risks attached to cosmetic surgery ‘in simple, clear language’.
The new rules
have been adopted by the Dutch Advertising Commission, which will deal with any
complaints about misinformation.
Current health minister Bruno Bruins told the
ANP that he welcomed the new development. ‘Medical cosmetic treatment is never
risk free,’ he said. ‘It is important that people are properly informed.’
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