The Jakarta Post, Tracie
Cone, Associated Press, Wed, 04/25/2012
The
movement by US food corporations toward more humane treatment of animals
experienced a whopper of a shift Wednesday when Burger King announced that all
of its eggs and pork will come from cage-free chickens and pigs by 2017.
The
decision by the world's second-biggest fast-food restaurant raises the bar for
other companies seeking to appeal to the rising consumer demand for more
humanely produced fare.
"So
many tens of thousands of animals will now be in better living
conditions," said Wayne Pacelle, president of the Humane Society of the
United States, which has been pushing Burger King and other corporations to
consider animal welfare in purchasing policies. "Numerically this is
significant because Burger King is such a big purchaser of these products."
The
decision by Burger King, which uses hundreds of millions of eggs and tens of
millions of pounds of pork annually, could represent a game-change in the egg
and pork supply business as a huge new market has opened up for humanely raised
food animals. Already 9 percent of the company's eggs and 20 percent of its
pork are cage-free.
The
Miami-based company steadily has been increasing its use of cage-free eggs and
pork as the industry has become better able to meet demand, said Jonathan
Fitzpatrick, chief brand and operations officer. He said the decision is part
of the company's social responsibility policy.
"We
believe this decision will allow us to leverage our purchasing power to ensure
the appropriate and proper treatment of animals by our vendors and suppliers,"
he said.
Earlier
this year, McDonalds and Wendy's announced that they have asked their pork
suppliers to outline their plans for elimination of gestation crates without
setting a timetable.
The issue
of the treatment of pigs raised for pork has recently developed. This year,
Smithfield Farms and Hormel committed to ending the use of gestation crates by
2017.
"This
is an issue that just four to five months ago was not on the food industry's
radar," said Paul Shapiro, vice president for farm animal protection at
HSUS. "Now it's firmly cemented into the mainstream in a way that I think
few people would have imagined.
Last month,
the pork industry's trade magazine editorialized for an end to the practice
saying "on the issue of gestation-sow stalls, at least, it's increasingly
apparent that you will lose the battle."
HSUS has
been pushing for more than a decade for large-scale purchasers of animal
products to ensure that they are raised humanely. The organization owns stock
in 52 companies that use animal products so that it can attend shareholder
meetings and submit proposals for improved animal welfare policy.
It also has
used undercover operations to show the conditions some food animals endure.
Conventionally
raised eggs come from hens confined in battery cages that give them roughly the
same footprint as an 8½ by 11 sheet of paper. Most pork comes from sows that
are confined during their four-month pregnancies in narrow crates.
"For
every cage-free egg or piece of bacon from a gestation-free pork system that
Burger King sells, animals have been spared lifelong confinement in a cage so
small they can barely even move," said Matthew Prescott, the HSUS food
policy director.
In 2007
Burger King became the first major fast-food restaurant chain to incorporate
animal welfare issues into its purchasing policies when it began sourcing at
least some of its pork and eggs from cage-free suppliers. The hens are still
housed in a barn, but they have room to roam and perches and nesting boxes.
While some
companies have been responding to consumer demand by incorporating some
percentages of cage-free eggs into their purchase orders, the landslide passage
by voters in 2008 of California's Proposition 2, which will ban chicken cages
and gestation crates by 2015, caused buyers and suppliers nationwide to take
notice. Since then studies have shown that shoppers are willing to pay more for
products they believe are produced to higher animal protection standards.
Since then
Wal-Mart and Costco have transitioned their private-label eggs to 100 percent
cage-free. Unilever, which uses 350 million eggs a year in its Hellmann's
mayonnaise brand, is switching to 100 percent cage-free, and others such as
Sonic, Subway, Ruby Tuesday, Kraft Food and ConAgra Foods are incorporating some
percentage of cage-free eggs in their products.
Egg and
pork producers have argued that easing confinement standards for animals raises
production costs and makes those who adjust their practices less competitive.
That prompted the egg industry's largest trade association, the United Egg
Producers, to team with HSUS in seeking federal legislation this year that
would double the size of the cages in which 90 percent of the nation's 280
million laying hens are confined.
Industry
officials who have argued against cage-free eggs say hens are safer and eggs
are less likely to be diseased in a cage system of hen housing.
"Our
attitude is our producers believe in consumer choice and if that's what their
consumers want to buy, they'll produce cage-free eggs for the marketplace
provided the customer is willing to pay the additional cost," said Gene
Gregory, president of the United Egg Producers.
Some
studies have shown that raising hens cage-free adds 1-cent to the cost of each
egg. It's unclear how much more it will cost to raise pork outside of gestation
cages.
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