Thursday, 12 November, 2009
TEMPO Interactive, Semarang:Leading traditional herbal drink (jamu) company, Sido Muncul, is collaborating with Bandung’s Maranatha Christian University to develop an herbal laboratory to study the benefits of jamu products in a scientific way before being produced in large quantities. “Doctors are starting to see jamu as medication,” said Irwan Hidayat, the Sido Muncul CEO.
Maranatha Christian University rector H.P. Septoratno Siregar said the studies have been carried out to answer the demands of the modern medical world, both local and international, concerning scientific proof of the benefits of traditional herbal drinks. “With scientific evidence, doctors, including those from overseas, will be willing to use jamu as medication,” Septoratno said following the MoU signing in Semarang yesterday.