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| Electronic cigarette devices are prevalent around the world, but could be a thing of the past in the United States if President Donald Trump moves ahead with a national ban (AFP Photo/Prakash SINGH) |
Washington (AFP) - While most of Washington is gripped by the impeachment storm swirling around Donald Trump, a few blocks up Pennsylvania Avenue from the White House, hundreds of executives are pondering another potential presidential upheaval.
Trump has
floated the possibility of soon banning flavored e-cigarette products -- and
even banning vaping altogether. And stakeholders in the world of tobacco and nicotine
are none too pleased.
The
consensus at a global industry forum that ends Thursday in the nation's
capital? Times are tough.
In the past
three weeks, India and the US state of Massachusetts have banned the sale of
e-cigarettes. Two other states -- New York and Michigan -- have prohibited
flavored e-cigarettes.
And from
October, the Trump administration wants to ban all but tobacco-flavored
products.
While
Europe so far has escaped similar measures, the product that many industry
experts believed would be their future is instead under attack.
At the
Global Tobacco & Nicotine Forum, the nearly 400 in attendance are in
agreement that the priority is to stop what they see as knee-jerk bans by
worried governments.
"This
is a pivotal moment for the industry," said Howard Willard, the chairman
and CEO of tobacco giant Altria, a major stakeholder in the top US e-cigarette
maker Juul.
"Vaping
is at an inflection point."
On
Wednesday, just before the industry forum opened for the day in Washington,
Juul announced a corporate shake-up, including the replacement of its CEO.
The
industry is facing two problems: the increasing popularity of vaping among
young people and the recent explosion of cases of pulmonary illnesses, some of
them fatal, apparently linked to tainted vaping refill cartridges bought on the
black market.
So far, the
toxic ingredient has not been identified.
The industry
agrees that consumption should be limited to those over the age of 21, and has
placed the blame on governments failing to punish stores for selling to
underage buyers.
'It's
crazy, basically'
But a total
ban on electronic cigarettes in the name of harm reduction is out of the
question and downright absurd, those at the Washington conference said, noting
that cigarettes have far worse effects and are not banned.
At event
booths, cigarette makers highlight less harmful alternatives -- tobacco lozenges
and pouches, but also tobacco heating systems.
Philip
Morris International is betting on its IQOS: a sort of short cigarette inserted
into a device that heats the tobacco and releases a vapor which the company
says is less harmful.
At one
forum session, Greek cardiologist Konstantinos Farsalinos took issue with
India's ban, noting that one million smokers die in the country every year.
"They
banned the least harmful nicotine products that they had on the market,"
he said with disdain.
David
Sweanor, an adjunct professor of law at the University of Ottawa, chimed in:
"That's public health negligence."
In Japan,
liquid nicotine is banned, but cigarettes are legal.
"It's
crazy, basically," Farsalinos said.
Fact or
fiction?
US Senator
Richard Burr, a Republican from tobacco-producing state North Carolina, slammed
what he called a "frenzy" over the dangers of e-cigarettes and
compared a possible ban to a "witch hunt."
He accused
states like Massachusetts of instituting bans when "they really have
absolutely zero facts to make a conclusion."
For
industry executives and those who back them, the furor over e-cigarettes is
first and foremost the fault of the media.
They say
the stories about the summer spate of illnesses and youthful users were
jumbled, and failed to take into account the idea that vaping might be the best
alternative for traditional smokers who want to quit.
"We
can't allow misinformation assumptions to drive policy and become accepted
truths," said Willard, the Altria CEO.
At another
panel discussion, participants took aim at the World Health Organization, which
reiterated its opposition to e-cigarettes this summer.
Among the
most powerful regulatory agencies, "by far the worst and the most
dangerous is the WHO," said consultant Clive Bates, adding that the
Geneva-based body has "a general tendency to extreme positions."
To survive
the crisis, industry executives concede that they have to resolve their
credibility problem.
Part of
that strategy is a communications issue: Juul targeted young users with
Instagram posts until last year. On Wednesday, it announced it would forego
advertising altogether.
But not
everyone is on board.
Some want
to be able to reach smokers seeking an alternative, and they also think it's
possible to advertise to those over 21 while avoiding younger consumers, even
on the Internet.
"We
believe that next-generation products can be marketed responsibly to adult
consumers," said Ricardo Oberlander, president and CEO of Reynolds
American Inc, a subsidiary of British American Tobacco.
You're starting to see integrity change. Awareness recalibrates integrity, and the Human Being who would sit there and take advantage of another Human Being in an old energy would never do it in a new energy. The reason? It will become intuitive, so this is a shift in Human Nature as well, for in the past you have assumed that people take advantage of people first and integrity comes later. That's just ordinary Human nature.
In the past, Human nature expressed within governments worked like this: If you were stronger than the other one, you simply conquered them. If you were strong, it was an invitation to conquer. If you were weak, it was an invitation to be conquered. No one even thought about it. It was the way of things. The bigger you could have your armies, the better they would do when you sent them out to conquer. That's not how you think today. Did you notice?
Any country that thinks this way today will not survive, for humanity has discovered that the world goes far better by putting things together instead of tearing them apart. The new energy puts the weak and strong together in ways that make sense and that have integrity. Take a look at what happened to some of the businesses in this great land (USA). Up to 30 years ago, when you started realizing some of them didn't have integrity, you eliminated them. What happened to the tobacco companies when you realized they were knowingly addicting your children? Today, they still sell their products to less-aware countries, but that will also change.
What did you do a few years ago when you realized that your bankers were actually selling you homes that they knew you couldn't pay for later? They were walking away, smiling greedily, not thinking about the heartbreak that was to follow when a life's dream would be lost. Dear American, you are in a recession. However, this is like when you prune a tree and cut back the branches. When the tree grows back, you've got control and the branches will grow bigger and stronger than they were before, without the greed factor. Then, if you don't like the way it grows back, you'll prune it again! I tell you this because awareness is now in control of big money. It's right before your eyes, what you're doing. But fear often rules. ...”
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"The Recalibration of Awareness – Apr 20/21, 2012 (Kryon channeled by Lee Carroll) (Subjects: Old Energy, Recalibration Lectures, God / Creator, Religions/Spiritual systems (Catholic Church, Priests/Nun’s, Worship, John Paul Pope, Women in the Church otherwise church will go, Current Pope won’t do it), Middle East, Jews, Governments will change (Internet, Media, Democracies, Dictators, North Korea, Nations voted at once), Integrity (Businesses, Tobacco Companies, Bankers/ Financial Institutes, Pharmaceutical company to collapse), Illuminati (Started in Greece, with Shipping, Financial markets, Stock markets, Pharmaceutical money (fund to build Africa, to develop)), Shift of Human Consciousness, (Old) Souls, Women, Masters to/already come back, Global Unity.... etc.) - (Text version)
“… The Shift in Human Nature
You're starting to see integrity change. Awareness recalibrates integrity, and the Human Being who would sit there and take advantage of another Human Being in an old energy would never do it in a new energy. The reason? It will become intuitive, so this is a shift in Human Nature as well, for in the past you have assumed that people take advantage of people first and integrity comes later. That's just ordinary Human nature.
In the past, Human nature expressed within governments worked like this: If you were stronger than the other one, you simply conquered them. If you were strong, it was an invitation to conquer. If you were weak, it was an invitation to be conquered. No one even thought about it. It was the way of things. The bigger you could have your armies, the better they would do when you sent them out to conquer. That's not how you think today. Did you notice?
Any country that thinks this way today will not survive, for humanity has discovered that the world goes far better by putting things together instead of tearing them apart. The new energy puts the weak and strong together in ways that make sense and that have integrity. Take a look at what happened to some of the businesses in this great land (USA). Up to 30 years ago, when you started realizing some of them didn't have integrity, you eliminated them. What happened to the tobacco companies when you realized they were knowingly addicting your children? Today, they still sell their products to less-aware countries, but that will also change.
What did you do a few years ago when you realized that your bankers were actually selling you homes that they knew you couldn't pay for later? They were walking away, smiling greedily, not thinking about the heartbreak that was to follow when a life's dream would be lost. Dear American, you are in a recession. However, this is like when you prune a tree and cut back the branches. When the tree grows back, you've got control and the branches will grow bigger and stronger than they were before, without the greed factor. Then, if you don't like the way it grows back, you'll prune it again! I tell you this because awareness is now in control of big money. It's right before your eyes, what you're doing. But fear often rules. ...”
