Expect to
see more fruits, vegetables, whole grains and sustainable beef on the menu,
says McDonald’s, which released details on its corporate responsibility plans
for 2020.
By 2016,
the mega fast food chain says it will begin purchasing “a portion” of beef from
verified sustainable sources.
Customers
in nine of its top markets -- the US, Canada, Australia, Brazil, China, France,
Germany, Japan and the UK -- can expect to see 100 per cent more fruit,
vegetables, low-fat dairy and whole grains on the menu.
Likewise,
100 per cent of the chain's coffee, palm oil and fish will also be sourced by
verified suppliers, says McDonald's.
By 2020,
all the packaging used will be fibre-based from certified or recycled sources,
while efforts will be made to increase in-store recycling to 50 per cent.
The goal
will also be to increase energy-efficiency to 20 per cent in seven of its top
markets.
Rival
Burger King also pledged to purchase beef from suppliers that source only beef
that has been raised in environmentally responsible ways. That means that none
of the beef comes from recently deforested rain forests.
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