Want China Times, Staff Reporter 2014-12-20
Dutch dairy giant Royal FrieslandCampina is seeking to boost its presence in China through a new cooperation model with its Chinese partners, the China Economic Net reports.
The Royal FrieslandCampina - Huishan Diary joint venture signing ceremony and press conference in Beijing, Oct. 8. (Photo/Xinhua) |
Dutch dairy giant Royal FrieslandCampina is seeking to boost its presence in China through a new cooperation model with its Chinese partners, the China Economic Net reports.
Unlike most
previous international training cooperation programs in which Chinese dairy
professionals usually travel abroad to learn advanced technology,
FrieslandCampina's cooperation program is characterized by bringing the Dutch
dairy industry's operational ideas to China and introducing training and
research programs to China's dairy industry, the Dutch firm's greater China
Chief Executive, James Chiu, told the reporter.
A
significant aspect of FrieslandCampina's involvement in China is its investment
in setting up the Sino-Dutch Dairy Development Center (SDDDC). Created last
November it aimed to help improve dairy production, safety and quality levels
throughout the entire dairy chain in China. It did this through the cooperative
efforts of Wageningen University & Research Center and the China
Agricultural University.
Royal
FrieslandCampina and China Huishan Dairy Holdings set up a joint venture on
Oct. 8, which is a first between a Chinese and foreign dairy company.
FrieslandCampina
will also invest 700 million yuan (US$113 million) for a 50% stake in Huishan's
Xiushui dairy plant and will buy US$30 million worth of Huishan-shares on the
Hong Kong Stock Exchange. The two companies have also decided to launch an
infant milk formula brand.
On Dec. 2,
the Dutch Dairy Expertise Center was launched in Beijing during the first
anniversary celebration of the SDDDC, marking another important development in
dairy exchanges between the countries.
Chiu said
FrieslandCampina is no longer a dairy trading company but a partner that will
help China's dairy industry grow and develop.
Since the
SDDDC's establishment a year ago, it has trained a number of high-level
professionals, set up a dairy school, and sent delegations to visit Dutch dairy
sites several times.
Given that
the Dutch dairy industry has undergone more than 140 years of development, its
experience and technology is very advanced. In addition, the Netherlands' dairy
industry is heavily reliant on exports, while China's is dependent on domestic
demand, Chiu pointed out.
China's
dairy industry has developed rapidly over the past few years and is expected to
accelerate its development by pooling together domestic and foreign resources,
according to Chiu.
FrieslandCampina
has stepped up its efforts to develop its Chinese market by offering more
choices of products and catering to local customers, Chiu added.
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